Linda D. Dempsey - KELLER WILLIAMS REALTY


Creating just the right amount of curb appeal can be a delicate balance, but one thing's for sure: Many real estate agents firmly believe that it is the most important factor affecting how long a property remains on the market. That being the case, it's a phase of preparing your home for sale that you don't want to neglect or put on "the back burner."

If your home and property is in reasonably good condition, it may be possible to give it some extra eye-appeal without going overboard on the cost. Here are a few curb-appeal basics to consider as you get your house ready for the real estate market.

Painting: If it's been more than a few years since the outside of your home has been painted, it may be time to either repaint the entire exterior (which won't be cheap) or do some extensive "touching up." Sometimes, simply repainting window trim, shutters, and the front door can help visibly improve the overall appearance of your property. In general, peeling or fading paint will negatively impact the marketability of your home, so it's an issue worth addressing early on.

Power washing: A professional power-washing service can remove unsightly stains, layers of dirt, and discoloration from concrete surfaces, fences, roofs, garages, garage doors, and your home's exterior. One cautionary note about power washing: Applying too much water pressure can potentially cause damage to materials like loose roof shingles, older painted surfaces, crumbling concrete, old slate flooring, untreated wood, and aging fences. Special instructions may need to be given to workers and their manager, regarding delicate surfaces and the need to adjust water pressure accordingly.

Front porch: There are a lot of nice touches you can add to a front porch to make it look more inviting and visually appealing. In addition to making sure floors, steps, railings, windows, and furniture are immaculate, inexpensive upgrades, such as a new welcome mat, mailbox, and house numbers can also make a noticeable difference in the impression you create. Weather permitting, colorful potted or hanging flower baskets will enhance the aesthetic appeal of your property. As is the case with interior home staging, strategically arranging furniture can help prospective buyers imagine themselves relaxing on your porch and elsewhere in your house. That can be a key step in triggering their interest.

Landscaping: When your house is on the market, it's crucial to keep your lawn and shrubs looking manicured at all times. Any hint of overgrowth, dying trees, or weeds can send the wrong message to potential buyers about the quality and desirability of your home. Edging for lawns, flower beds, and sidewalks can often be a relatively inexpensive way to enhance the eye appeal of your property.

A seasoned real estate agent can provide you with more cost-effective ideas on sprucing up the outside of your house to attract prospective buyers.


Let's face it – hosting an open house may seem like a major hassle. Cleaning a home and getting it ready for an open house could prove to be costly and time-consuming. Plus, despite your best efforts to prep for an open house, there are no guarantees that the event ultimately will help you sell your residence.

Although hosting an open house initially may seem difficult, the advantages of holding an open house generally outweigh the disadvantages. In fact, there are many reasons why you should host an open house, and these include:

1. You can gain a competitive edge.

The real estate market is fierce, especially for sellers who are competing against one another for buyers' attention. Fortunately, an open house can help you gain an advantage over the home selling competition, as it enables you to show off your residence to large groups of potential buyers in a short period of time.

When it comes to selling a home, it helps to explore any competitive advantage that you can get. And if you host an open house, you may boost your chances of differentiating your home from the competition and generating lots of interest in your residence.

2. You can make it easy for buyers to picture what life would be like if they purchase your home.

A detailed home listing can make a world of difference for buyers. Yet a home listing alone probably won't drive buyers to instantly submit an offer to purchase your residence. Thankfully, an open house provides buyers with a stress-free opportunity to check out your house and determine whether to proceed with an offer.

Of course, during an open house, buyers can picture what it would be like if they own your residence. And if buyers like what they see, it may be only a matter of time before you finalize a home sale following an open house.

3. You can increase the likelihood of a fast, profitable home sale.

As a seller, you should strive to promote your residence to as many potential buyers as possible. With an open house, you'll be able to do just that.

An open house makes it simple to showcase your residence to dozens of prospective buyers at the same time. Meanwhile, the event empowers buyers to learn about your residence and gain deep insights into the condition of your house. And if a buyer is impressed with your residence after an open house, the likelihood increases that an offer could come your way soon that leads to a fast, profitable home sale.

As you try to sell your house, you may want to hire a real estate agent too. A real estate agent knows the ins and outs of selling homes and can teach you everything you need to know about how to host a successful open house. Perhaps best of all, a real estate agent can help you achieve the optimal results at each stage of the home selling journey.


Selling a house the second time around may prove to be much easier than your initial home selling experience. In fact, a veteran home seller can learn a lot from his or her past home selling experience, including:

1. How to Establish a Competitive Initial Home Asking Price

Setting a competitive initial home asking price is paramount, regardless of a home seller's experience. If a seller establishes a competitive initial asking price from the get-go, he or she can increase the likelihood of stirring up plenty of interest in a house. Conversely, a seller who sets an initial asking price that is too high or too low may struggle to achieve the optimal home selling results.

Think about how you priced the home that you most recently sold. This experience may help you determine how you'll price your current house, as well as enable you to avoid potential pricing mistakes along the way.

Furthermore, it usually helps to look at the prices of comparable houses in your city or town. If you assess this housing market data, you can see how your house stacks up against the competition and narrow the price range for your residence.

2. How to Promote a House to the Right Groups of Buyers

If you previously struggled to showcase your house to buyers, you can learn from your past experience and avoid making the same mistakes once again.

Ultimately, a home seller should allocate time and resources to enhance the curb appeal of his or her home. If a house features a stunning exterior, it may generate lots of interest from buyers.

It often helps to maintain a clean home interior as well. If you keep your home neat, tidy and clutter-free, buyers should have no trouble envisioning what life might be like if they purchase your house.

3. How to Hire the Right Real Estate Agent

Conduct an in-depth search for the right real estate agent – you'll be glad you did. If you meet with a variety of real estate agents, you can find a housing market professional who can help you achieve your desired home selling results.

Don't forget to request client referrals from a real estate agent. Because if you can learn about past clients' experiences with a real estate agent, you can make an informed choice about whether to hire this real estate agent to guide you along the home selling journey.

Ready to add another house to the real estate market? Use your home selling experience to your advantage, and you can boost your chances of enjoying a profitable home selling journey.


Selling a home may prove to be difficult, particularly for individuals who strive to maximize their day-to-day productivity. In many instances, the time and costs associated with listing a home, promoting it to potential buyers and performing other home selling tasks can add up quickly. But if you know how to act as a productive home seller, you should have no trouble maximizing the time and resources at your disposal.

What does it take to become a productive home seller? Here are three tips to help you maximize your productivity throughout the home selling process.

1. Remove Clutter

Clutter will only slow you down during the home selling cycle. As such, you'll want to do everything you can to minimize clutter prior to listing your residence.

Artwork, photographs and other personal mementos in your home should be placed in storage until you sell your residence. That way, you can free up space in your house, as well as make it easy for homebuyers to envision what life might be like if they acquire your residence.

Also, if you have items that you no longer need, don't hesitate to sell or donate these items. And if you own items that are broken or damaged, you should dispose of these items altogether.

2. Understand the Home Selling Process

When it comes to the home selling process, it pays to be diligent. If you understand what to expect before you list your house, you'll be better prepared than ever before to handle any home selling challenges that might come your way.

Furthermore, think about the buyer's perspective during the home selling cycle – you'll be glad you did. A homebuyer wants to find a home that delivers exceptional value. As a home seller, you'll want to do whatever you can to show a buyer that your house is the ideal choice.

For home sellers, it pays to consider what you'll need to do to promote your house to the right groups of potential buyers. If you plan ahead and learn about the home selling process, you can make informed choices that may help you get the best price for your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is committed to client satisfaction, and as a result, will go above and beyond the call of duty to help you maximize your productivity. This housing market professional will offer expert recommendations throughout the home selling journey to make it simple to achieve your desired results. Plus, he or she will set up home showings, keep you up to date about offers on your house and much more.

It helps to hire a real estate agent who understands the ins and outs of the housing market in your area. With this real estate agent at your side, you can quickly and effortlessly navigate the home selling cycle.

Stay productive as you sell your house – use the aforementioned tips, and you can increase the likelihood of a quick, seamless home selling experience.


If you want to sell a house in a buyer's market, it pays to allocate the necessary time and resources to differentiate your home listing from others. Because if you create an informative and engaging home listing, you should have no trouble stirring up interest in your residence, even in a buyer's market.

Now, let's take a look at three tips to help you differentiate your home listing in a buyer's market.

1. Consider the Buyer's Perspective

In a buyer's market, a homebuyer has no shortage of high-quality residences at his or her disposal. As such, you'll want to consider how a buyer may approach your residence and tailor your house listing accordingly.

Think about what led you to purchase your residence in the first place. Then, you can create a home listing that highlights your house's distinct features.

For example, if your home boasts a large, luxurious in-ground swimming pool, you may want to include details about it in your home listing. Or, if your house is located just minutes from many popular attractions, you may want to incorporate this information into your house listing.

2. Be Honest with Buyers

Your goal as a home seller is to craft a house listing that showcases your residence's features. At the same time, you'll want to be honest with buyers to help them make an informed decision about whether to pursue your home.

A detailed home listing that includes accurate information about your house is paramount. Because if your listing is misleading or inaccurate, it may cause problems down the line.

Remember, any problems with a house likely will be identified during a home inspection, a key step in the homebuying process. And if you try to hide these issues, it may slow down or stop a home sale from happening. Conversely, if you are honest with buyers from the beginning, you can make it easy for them to determine whether your residence is the right choice.

3. Consult with a Real Estate Agent

A buyer's market can be tough to navigate, regardless of where you live. Luckily, real estate agents are available to assist sellers in any buyer's market, at any time.

With a real estate agent at your side, you can craft a home listing that hits the mark with the right groups of homebuyers. In fact, a real estate agent will guide you along the home selling journey and help you identify and address any hurdles along the way.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then can help you put together an in-depth home listing that highlights the key features of your house. Perhaps best of all, a real estate agent will share this home listing with dozens of buyers, thereby increasing the likelihood of a quick, profitable home sale.

Ready to list your house in a buyer's market? Use the aforementioned tips, and you can create a top-notch home listing that helps your residence stand out from the competition.